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Why is ethical sourcing so important?
Without proper ethical sourcing, you may unwittingly buy a blood diamond, helping finance criminal armies in war-torn areas. The only way to guarantee a diamond is ethical is to go beyond the flawed Kimberley Process and trace it to its source, which we do for all of our diamonds.
Ethical sourcing also means protecting the environment and human rights, which is why we use recycled or Fairtrade gold, as well as Fairmined silver and recycled platinum.
Why is ethical sourcing so important?
Without proper ethical sourcing, you may unwittingly buy a blood diamond, helping finance criminal armies in war-torn areas. The only way to guarantee a diamond is ethical is to go beyond the flawed Kimberley Process and trace it to its source, which we do for all of our diamonds.
Ethical sourcing also means protecting the environment and human rights, which is why we use recycled or Fairtrade gold, as well as Fairmined silver and recycled platinum.


Why is ethical sourcing so important?
Without proper ethical sourcing, you may unwittingly buy a blood diamond, helping finance criminal armies in war-torn areas. The only way to guarantee a diamond is ethical is to go beyond the flawed Kimberley Process and trace it to its source, which we do for all of our diamonds.
Ethical sourcing also means protecting the environment and human rights, which is why we use recycled or Fairtrade gold, as well as Fairmined silver and recycled platinum.
Oval Cut Diamonds & Gemstones
Oval cut diamonds and gemstones are often set as solitaires, but can also looking stunning set with round or pear cut side stones, or with a halo of small round diamonds.
We offer a fantastic selection of magnificent oval cut gems for you to choose from. They are all sourced from traceable ethical supplies, meaning that we can guarantee that they are conflict-free.

Modern oval diamonds have 58 brilliant cut facets that refract light in order to create the sparkle that diamonds are famous for. Though a well manufactured round brilliant cut will sparkle more than any other shape, a well cut oval won’t be far behind. Compared to the round brilliant, an oval will tend to have a larger crown area relative to its weight, which means that at any given weight the oval will tend to seem larger – this can be helpful, if you are aiming to maximise your diamond’s perceived size within a given budget.
The ideal proportions of an oval are generally considered to be when the length of the stone is roughly 1½ times its width. While longer slimmer cuts may flatter the hand by making fingers appear longer and more slender, ovals with a length-to-width ratio greater than 1.5 can exhibit what is known as a ‘bow-tie effect’, where a dark, bow-tie shaped pattern is visible in the middle of the diamond when viewed from above.
Whichever proportions you prefer, you should look for very good or excellent symmetry and polish. As there isn’t a universally recognised ‘best’ shape for an oval, a GIA certificate won’t include a ‘Cut’ grade. There are a couple of other useful pointers you can look out for though. We really want to see a Table % listed between 52 and 64, and a Depth % between 57 and 65. Anything outside those parameters is likely to signal a poorly proportioned stone.
As always though, the certificate only tells part of the story. If you are considering an oval cut diamond, we strongly recommend that you view it in person so that you can make your own assessment.
In the gallery below, you can view a selection of some of the bespoke oval cut rings that we’ve made to order for previous clients. Please feel free to get in touch if you have any questions, or to discuss commissioning your own bespoke design.

THE BESPOKE EXPERIENCE
If you’d like a ring that’s completely personal to you, then our bespoke design service is the perfect way to bring your vision to life. From the initial design process to the hand finishing by our master craftsmen, we’ll help you to create a uniquely ethical ring that’s right in every way.
- From £1500
- Design to delivery in 4-6 weeks
- Complimentary sketches of potential designs to bring your unique ideas to life
- Work one-to-one with an I&R designer to create a truly unique masterpiece

THE BESPOKE EXPERIENCE
If you’d like a ring that’s completely personal to you, then our bespoke design service is the perfect way to bring your vision to life. From the initial design process to the hand finishing by our master craftsmen, we’ll help you to create a uniquely ethical ring that’s right in every way.
- From £1500
- Design to delivery in 4-6 weeks
- Complimentary sketches of potential designs to bring your unique ideas to life
- Work one-to-one with an I&R designer to create a truly unique masterpiece

THE BESPOKE EXPERIENCE
If you’d like a ring that’s completely personal to you, then our bespoke design service is the perfect way to bring your vision to life. From the initial design process to the hand finishing by our master craftsmen, we’ll help you to create a uniquely ethical ring that’s right in every way.
- From £1500
- Design to delivery in 4-6 weeks
- Complimentary sketches of potential designs to bring your unique ideas to life
- Work one-to-one with an I&R designer to create a truly unique masterpiece

SCHEDULE YOUR
APPOINTMENT TODAY
Call us on 020 3468 7917 or come and see us in person at our showroom close to Bond Street station, London. You’ll be able to discover our stunning collection, speak to our experts one-on-one and explore the option of creating your very own bespoke ring. We aim to respond to appointment booking emails within 1 hour.